Where cult brands are born and retail credibility is built.

We partner with visionary founders to transform ambition into world-class brands through strategic storytelling, retail expertise, and relentless execution.

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Where cult brands are born and retail credibility is built.

We partner with visionary founders to transform ambition into world-class brands through strategic storytelling, retail expertise, and relentless execution.

Trusted by the best in retail and CPG

The Ampersand Magic

From strategy to execution, we craft the blueprint for digitally native brands to scale at retail with confidence.

Strategy & Planning

Crafting tailored go-to-market strategies, precise positioning, and compelling storytelling to give your brand a competitive edge.

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Sales Execution

Bringing your brand to life at retail through expert broker partnerships, optimized distribution networks, and data-driven pricing strategies that maximize impact.

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Capital

Empowering high-potential brands with hands-on support, deep investments, and a laser-focused approach to drive sustainable and profitable growth.

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Create The Cult

Steps Arrow

Build Credibility

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Selectively Scale

Steps Arrow

Create The Cult

Steps Arrow

Build Credibility

Steps Arrow

Selectively Scale

Steps Arrow

Create The Cult

Steps Arrow

Build Credibility

Steps Arrow

Selectively Scale

Create The Cult

Steps Arrow

Build Credibility

Steps Arrow

Selectively Scale

Proven Success Stories

See how we’ve helped brands achieve extraordinary growth and dominate retail shelves.

Magic Mind

From DTC to Retail. Magic Mind became the #1 selling shot in the category in less than 12 months.

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IQBAR

With a tailored go to market strategy, and hands-on retail execution we helped IQBAR reach over $100m in annual net revenue working across all channels.

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ZBiotiocs

With a focused category positioning and premium retail partnership, we built a new narrative around pre-alcohol to launch Zbiotoics.

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Vive Organic

Tailored an “Inch wide mile deep approach” focusing on velocity, capital efficiencies, and team culture to help propel the brand to an acquisition with Suja Life LLC.

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The Numbers Behind Our Success

Driving measurable results for brands that make an impact.

$400M
in total retail sales generated across brands.
25+ Years
of expertise in launching and scaling brands.
15+ Brands
successfully launched, scaled, and sustained.

Real words from our brands and trusted partners

Real words from our trusted partners

Hear from the visionary founders and brands we’ve helped grow.

“Matt & JR are amazing, they helped us craft and execute our retail strategy and drive velocity across all our retail accounts. In just under a year Magic Mind is the #1 selling shot in retail.”

William Hicks

Magic Mind CEO

“The Ampersand team brought a fresh perspective and relentless execution to our growth strategy, helped 2x our retail business and scale profitability and intentionally.”

Will Nitze

IQBAR CEO

"The AGP team has helped me consider high-level strategic decisions regarding category growth and retail strategy, which have been game-changing as we  think through building brands."

Wyatt Tuabman

Co-founder Vive Organic

“Matt & JR are amazing, they helped us craft and execute our retail strategy and drive velocity across all our retail accounts. In just under a year Magic Mind is the #1 selling shot in retail.”

William Hicks

Magic Mind CEO

“The Ampersand team brought a fresh perspective and relentless execution to our growth strategy, helped 2x our retail business and scale profitability and intentionally.”

William Hicks

Magic Mind CEO

“The AGP team has helped me consider high-level strategic decisions regarding category growth and retail strategy, which have been game-changing as we build a portfolio of brands through Suja Life.”

Wyatt Tuaban

Suja Life Board Member

“Matt & JR are amazing, they helped us craft and execute our retail strategy and drive velocity across all our retail accounts. In just under a year Magic Mind is the #1 selling shot in retail.”

William Hicks

Magic Mind CEO

“Matt & JR are amazing, they helped us craft and execute our retail strategy and drive velocity across all our retail accounts. In just under a year Magic Mind is the #1 selling shot in retail.”

William Hicks

Magic Mind CEO

Real words from our brands and trusted partners

Real words from our trusted partners

Hear from the visionary founders and brands we’ve helped grow.

“Matt & JR are amazing, they helped us craft and execute our retail strategy and drive velocity across all our retail accounts. In just under a year Magic Mind is the #1 selling shot in retail.”

William Hicks

Magic Mind CEO

“The Ampersand team brought a fresh perspective and relentless execution to our growth strategy, helped 2x our retail business and scale profitability and intentionally.”

Will Nitze

IQBAR CEO

"The AGP team has helped me consider high-level strategic decisions regarding category growth and retail strategy, which have been game-changing as we  think through building brands."

Wyatt Tuabman

Co-founder Vive Organic

What Ampersand Is (And Isn’t)

We know there’s a lot of noise out there. Here’s what sets us apart from traditional agencies, brokers, and investment firms.

Do we give back?
Are you just another agency?
How many brands do you work with?
Are we a Fund?
Are you just another agency?
Are you just another agency?
Are you just another agency?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Do you take on every brand that reaches out?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Are you a broker that just helps with retail placement?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Do you take on every brand that reaches out?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Are you a broker that just helps with retail placement?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

What Ampersand Is (And Isn’t)

We know there’s a lot of noise out there. Here’s what sets us apart from traditional agencies, brokers, and investment firms.

Are you just another agency?
Are you just another agency?
Are you just another agency?
Are you just another agency?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Do you take on every brand that reaches out?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Are you a broker that just helps with retail placement?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Do you take on every brand that reaches out?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.

Are you a broker that just helps with retail placement?

No. Unlike agencies that provide surface-level branding or ad campaigns, we go deep. We’re operators first, meaning we roll up our sleeves and actively execute strategy, retail partnerships, and long-term brand building.